Reach new projects the week they are born.
Thousands of new company domains are registered every day. Filtered correctly, they reveal company creations, product launches and rebrands - before any other public trace exists.
Why it reveals buying intent
A new company has zero suppliers and needs everything at once: banking, accounting, insurance, web, tools. The registration date is the closest public proxy to “open to offers”.
Where it shows up
- AFNIC daily files
- RDAP registrant data
- Domain-name keywords
- Registrar patterns
Detection
How to detect this signal manually.
Pull your country's domain-registry creation file (e.g. AFNIC for .fr) - most registries publish one.
Filter on keywords in the domain name itself: sector words, city names, professional patterns.
Discard the noise mechanically: parked domains, typosquats, serial registrations by the same registrant.
Enrich the survivors via RDAP - registrant type, city and contact tell you whether it is a business.
Prioritize domains where a real website or company registration appears within days.
Qualification
Checklist before reaching out.
- The domain-name pattern suggests a business in your target sector or territory.
- The registrant is an organization or an identifiable professional, not an anonymous bulk registration.
- The registration is under two weeks old - this signal decays fastest of all.
- A validated contact email exists or can be derived.
- No high-risk markers: typosquatting, brand-adjacent names, serial registrant.
False positives
What looks like a signal but isn't.
- Domainers and speculative bulk registrations - one registrant, dozens of domains.
- Defensive registrations by existing companies protecting a brand.
- Typosquats and brand-adjacent domains that will never carry a business.
- Projects that never launch - a registration is intent to start, not proof of survival.
Concrete example
Turn the signal into a reason to reach out.
Signal detected
“cabinet-osteo-lyon.fr” registered yesterday by an individual professional in Lyon.
Why it's interesting
A practitioner is setting up a practice: they will need booking software, an accountant, insurance and a website within weeks.
Possible approach angle
You're launching your practice in Lyon - we help new practitioners get their first patients online in under a month. Want the checklist we use?
Automation
How Braisely watches this signal for you.
Cost in credits · 1 credit per qualified domain
Braisely ingests the AFNIC daily file, scores every domain with keyword and risk heuristics, rejects high-risk patterns, enriches qualified domains with RDAP registrant data, validates emails at SMTP level, and delivers a daily digest of contactable new projects.
- Daily AFNIC ingestion
- Keyword & risk scoring
- RDAP enrichment
- Email validation + daily digest
Receive this signal, scored and contextualized.
Braisely prepares the context, the reason to contact, and an approach angle. You validate opportunities before any action.