Buying-signal field guides

Every buying signal has its own playbook.

Eight field guides to detect, verify and qualify the public signals Braisely watches — how to spot them manually, avoid the false positives, and turn them into a reason to reach out.

Job postings

A company that hires is investing. The role, seniority and volume tell you where the budget is going — often before any tool decision is made.

Where it shows up

France Travail, Indeed, specialized vertical job boards, career sites.

New hires & job changes

A new decision-maker re-opens every decision. The first 90 days in a role are when tools get audited and suppliers get replaced.

Where it shows up

LinkedIn job-change announcements and profile updates.

LinkedIn posts

Prospects narrate their problems in public — a post about a struggle is an invitation to a conversation, weeks before any RFP.

Where it shows up

LinkedIn posts, comments and company-page activity.

Community discussions

“What do you use for…?” asked in a niche community is the most honest buying signal online — no vendor is watching. Except you.

Where it shows up

Reddit, Facebook groups, X (Twitter).

New company domains

A domain registration is day zero of a project. Whoever shows up first — accountant, bank, agency, software — wins by default.

Where it shows up

AFNIC daily registrations (.fr), RDAP registrant data.

Website tech gaps

What is missing from a website is a signal: no chat, no ATS, a blog dead for a year. The gap is the pitch.

Where it shows up

Company websites, blogs, sitemaps, career pages.

Public tenders (BOAMP)

The only signal that is literally a purchase announcement: budgeted, dated, with the need written out. The game is speed and fit.

Where it shows up

BOAMP open-data API, buyer profiles.

Ad activity (Meta)

Ad spend is public now. A company launching campaigns has budget, urgency, and a growth target — all visible in the Ad Library.

Where it shows up

Meta Ad Library (Facebook & Instagram ads).

Stop guessing which signal matters.

Braisely watches these signals for you, scores them, and prepares the context and the approach angle. You validate before any action.